The online store provides merchants with the opportunity to move away from the restrictions associated with traditional stores, but this does not mean that the world of e-commerce is easy; rather, it is a highly competitive world. Therefore, you need online marketing tools to help you know how to market on it in the correct way.

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One of the main aspects of e-commerce is developing brand awareness, and this requires implementing comprehensive marketing strategies through various channels, such as email marketing, content marketing, social media marketing, as well as search engine marketing, influencer marketing, and much more online marketing.

But along with a smart marketing strategy, the right marketing tools can play a key role in growing your store; they represent a significant investment for any brand, large or small. This investment is not always in the form of dollars, there are dozens of free online marketing tools that are not worth a single minute of testing.

So, how do you know if you are spending your time and money on the best marketing tools, those that can boost your revenue, increase leads and conversions, and keep your business thriving?

To answer this question, we have compiled this list of the best online marketing tools you can use. We have also included pricing information, how to use them, and whether or not there is a free trial version on offer.

What is the role of digital marketing tools?

The role of digital online marketing tools revolves around optimization. Online marketing starts from optimizing your time and your employees' time, to optimizing the customers you and your team focus on, and even optimizing the results of your marketing strategy.

In short, it is a piece of software that allows you to automate and optimize many of the functions that marketers used to do manually, such as: sending emails, lead scoring and nurturing, posting to social media - and much more.

Benefits of using online marketing tools in e-commerce:

• Obtaining valuable and accurate information.

• Accessing information quickly and easily.

• Saving time and effort.

• Measuring results accurately.

• Tracking the movement of your potential customers and store visitors, where they came from, and how long they stayed in your store?

• Facilitating the segmentation of more complex data.

• Improving customer engagement and increasing revenue.

• Providing you with analytics that can save you a lot of money.

The global e-commerce market is projected to surpass $6.54 trillion in sales by 2023, up from $3.53 trillion in 2019.

Top 20 tools you must have to scale your e-commerce business:

Social Media marketing tools:

1- Tailwind Tool

• What is its role?:

(Tailwind) is a very simple yet highly powerful tool for scheduling content on Pinterest and Instagram. It also provides you with analytics, so you never have to wonder whether your content is reaching the right people and getting a response or not!

• Usage:

You can use it to save time with bulk uploading of images, an easy drag-and-drop calendar, multi-board pinning and pin looping, hashtag lists, and many other features.

Additionally, you can automatically optimize your Pinterest and Instagram schedules based on when your audience is most active.

• Price: You can try it for free, without needing to enter a credit card.

2- Mention Tool

• What is its role:

It is an outstanding tool in the way it operates, using a system of four objectives: sentiment monitoring, crisis management, competitive analysis, and finding influencers.

Using these metrics, you can cover every aspect of your store's social reputation management plan, all through a single dashboard. They also have brand tracking, media and social media monitoring, and many other features to provide an enjoyable online marketing service.

Monitoring your social media presence can be a challenge if you do not have a way to automate and simplify the process; this is exactly the role Mention plays. Another valuable aspect of Mention is that it is very good at finding Facebook conversations about your brand.

• Usage:

Select the plan that suits you best, which will come with a dashboard, sentiment analysis, influencer tracking along with a number of alerts, several mentions, and some other great features, with options varying according to the plan you choose to purchase.

• Price:

A free plan is available, and paid plans start at $25 per month.

3- Buffer Tool

• What is its role:

It can take a lot of time and energy to stay on top of updating your many social media accounts, but with Buffer you can manage posts for several different platforms from a single dashboard.

With all your social media pages consolidated in one place, you can also get unified analytics to see how your posts are performing. This makes it easy to know which types of content work well and which do not.

• Usage:

Once registered on Buffer, you can add all your social media accounts, with the number of accounts you can add varying based on your plan. For your online marketing, you can then manage publishing across all these accounts either through the website or the Buffer app on your smartphone.

• Price:

It offers a free plan for one user with up to 3 social accounts, a Pro plan at $15 per month with a 7-day trial, and business plans starting at $99 per month with a 14-day trial.

4- Meltwater Tool

• What is its role:

It helps you monitor, understand, and influence the world around you. More than 30,000 businesses use Meltwater's media intelligence to stay informed about billions of online conversations, extracting insights to strategically manage their brands, and monitor media coverage across both news and social media.

It also helps its clients easily analyze media and social media coverage with qualitative and quantitative metrics.

With everything that is published by and about your business, it can be hard to track it all. Online marketing thus turns to Meltwater, which uses AI-driven analytics to help companies improve their marketing efforts.

It also enables you to measure your marketing performance against your competitors by tracking high-performing keywords and top trends in real-time.

• Usage:

Its core concept centers on the insights you can find through the data consumers and companies leave online. With this approach, you can explore new avenues and get a richer picture of the audience, the industry, and the competitors you operate among.

Meltwater gives you access to a vast wealth of information, and you can quickly and easily obtain valuable market insights.

It is an effective tool for competitor research. By using unlimited keyword research, you can track competitors, products, individual campaigns, and hashtags. It also allows you to compare their mentions against yours to get an overview of the market and the share held by your organization.

• Price:

• Paid service.

5- Google Alerts Tool

•  What is its role:

It is a free service provided by Google that allows you to discover which social media platforms are driving visitors to your site. Every time your brand or keywords are mentioned, you will receive a notification. It is a powerful and free-to-use tool.

• Usage:

The service works by sending you emails when it finds new and relevant search results, such as web pages, newspaper articles, blog posts, or scientific research that match the user's terms.

• Price:

The service is free.

6- Facebook Page Insights Tool

•  What is its role:

An analytical tool for users on the Facebook platform, Facebook Audience Insights helps you understand your audience so you can target ads better and create more relevant content.

Facebook provides this data to advertisers so you can create better ads that resonate with your audience. This not only helps make your campaigns more profitable, but also helps ensure that people see the content most relevant to them, thereby improving the overall user experience on Facebook.

By understanding how to use Facebook Audience Insights, you will be able to build better audiences and find hidden gold mines within them. Getting the right insights also helps prevent wasting budget on the wrong audiences.

• Usage:

- To access Facebook Audience Insights, click on the main menu from the top left anywhere inside Facebook Ads Manager, then under the "Plan" column, select "Audience Insights". You can also type facebook.com/ads/audience-insights in your browser to go there directly.

- Select your base audience to analyze; you have two options to choose from:

• Everyone on Facebook, which you can narrow down using several factors/options.

• People connected to your Page, which displays data only for people who like your Facebook Page.

- Once you have selected an audience base to analyze, you can filter these groups further to find useful information.

• Price:

• The service is free

Search Engine Optimization Tools (SEO):

7- Google PageSpeed Insights Tool

•  What is its role:

Page load time is one of the most critical factors in conversion and bounce rates. Use Google PageSpeed Insights to get a real-time analysis of your site's current speed. If your site is slow, you are losing business, or as Google says, "Speed is revenue".

In fact, we can say it is the most popular tool for analyzing site speed, so it is well worth your time.

You might be wondering "How can I get a 100/100 score on PageSpeed Insights?" First, you need to know how to use the tool properly, understand product marketing methods, and learn how to implement the suggestions it provides; otherwise, you won't see the performance gains that can make a big difference to your site and revenue.

• Usage:

When you enter your site's URL, the tool shows you a performance score out of 100. You will see a score representing your site's speed performance, color-coded based on the range it falls into:

Red (poor score): 0-49

Orange (average): 50-89

Green (good): 90-100

• Price:

The service is free.

8- Keywordtool.io Tool

•  What is its role:

Keywords are one of the core pillars of SEO or marketing campaigns. Use Keywordtool.io to display a list of useful and relevant keywords that can help in target marketing; it generates up to 750 keyword suggestions.

E-Store

• Usage:

Once you enter the keyword you are searching for, you will see a large number of excellent suggestions that can help you and give you ideas for long-tail keywords.

The tool also provides you with the option to display search volume, CPC, and competition from Google AdWords alongside the keyword suggestions.

• Price:

The basic service is free, with professional plans starting at $48/month.

9- Google Analytics Tool

•  What is its role:

If you are not already using Google Analytics, now is the time. This analytical platform is considered one of the best on the internet. It comes packed with thousands of metrics and can be used to track highly specific conversion goals and give you hundreds of statistics you need about traffic to your store.

• Usage:

Before you start using Google Analytics, you must set up a Google account. This means you must have a registered email address and password for a Google account.

Creating a Google account does not mean you automatically have access to Google Analytics for your site. Instead, you must sign up for Analytics and link it to your site.

• Price:

The service is free.

10- Ahrefs Tool

•  What is its role:

If you want to analyze backlinks, try the backlink checker from Ahrefs. It is integrated with its premium database which includes more than 16 trillion links.

You can access the top 100 backlinks for any domain or page, with a detailed overview of each one.

The dashboard displays the anchor text, link follow/nofollow status, domain and referring page ratings, and the amount of monthly organic traffic driven by that page.

Along with backlinks, you can also check 5 of the top and most linked-to pages on the target site.

• Usage:

If you start using Ahrefs for more than 30 seconds, you will notice that the tool contains a lot of different terms and metrics, such as ("UR", "Ahrefs Rank", and "CTLDs distribution").

The tool does not explain what these terms and metrics mean in simple English. For example, they describe Domain Rating as: "the backlink profile".

Here is a breakdown of some terms you will encounter when using Ahrefs:

• URL Rating (UR): The link authority a web page possesses, calculated as a combination of the quality and quantity of backlinks pointing to that page.

• Domain Rating (DR): URL rating applied across an entire site.

• Anchors: Analysis of the most commonly used anchor text in the site's link profile.

• Referring Domains: The number of unique websites linking to the page or site you are researching. A high number of referring domains correlates with higher rankings in Google.

• CTLDs Distribution: Analyzing the site's links by top-level domain (.com, .edu, .de, etc.).

• Ahrefs Rank: A global ranking of a site's link profile; like Alexa rank, the lower the number, the better the link profile.

• Parent Topic: The broad topic under which a keyword falls. For example, "link building" falls under the parent topic "SEO".

• Traffic Potential: The amount of traffic you would get if you ranked #1 for that keyword.

• Keyword Difficulty: How hard or easy it is to rank on the first page of Google for a specific keyword.

• Also Rank For: A list of keywords ranked within the top 10 results. For example, pages ranking for "content marketing" might also rank for "what is content marketing".

• Price:

You can try the service for 7 days for just $7.

11- Google Trends Tool

•  What is its role:

Google Trends is another sleek product from Google. This tool allows you to search for keywords based on volume and determine the potential of various short-tail and long-tail search terms.

Information about E-Commerce

• Usage:

Once registered on it through your Google account, you can select the keywords you are searching for and access the desired results for your online marketing.

• Price:

The service is free.

12- SimilarWeb Tool

•  What is its role:

From an SEO and marketing perspective, something that is not discussed enough yet is studying the size of the competition. Using the SimilarWeb site, you can compare traffic between two different sites (your site versus a competitor's site) and see what is happening.

• Usage:

It is interesting to be able to search for traffic results and sources for any website, but doing this analysis on your competitors gives you a wealth of statistics.

Your competitors are chasing the same target audience as you, so if they discover something you haven't, it is a great opportunity for you to increase your visitor count.

SimilarWeb allows you to gain and optimize insights.

• Price:

A free plan is available, along with more professional paid plans.

Content Writing and Content Marketing Tools:

13- Grammarly Tool

•  What is its role:

An integrated spell checker and a great tool to add language improvements to your writing if you need to write for your audience in English. This powerful tool automatically checks everything you write or post on the internet browser.

• How it can be used:

You can install it for free on your Google Chrome browser.

• Price

There is a free plan, and the premium version starts at $29.95 per month.

14- Evernote Tool

•  What is its role:

With the Evernote app for taking notes, nothing will escape unregistered. Take notes anywhere, find information faster, and brainstorm with anyone - whether it is meeting notes, web pages, projects, or to-do lists.

Professional online store design

• Usage:

You can download the tool on your mobile phone or use it on your computer.

• Price:

The tool is free.

15- Headline Analyzer Tool

•  What is its role:

As everyone knows, headlines are among the most important elements in content writing. Whether you are talking about a blog post, social media content, or a YouTube video, the title directly affects clicks and share volume. You can use Headline Analyzer to determine the effectiveness of your titles.

• Usage:

Headline Analyzer gives you a score and tips on how to improve your headline.

• Price:

A free tool.

Want to try another free headline analyzer? Check out the OptinMonster Headline Analyzer to make sure you are writing the best headlines possible!

16- Feedly Tool

•  What is its role:

It is an indispensable tool in content marketing. This tool allows you to manage all the content you want to follow and keep tabs on, all in one place. You can even organize content by categories, so the most important posts are exactly where you want them.

• Usage:

You can download Feedly on your phone or use it on your computer.

• Price:

A free tool.

17- Spredfast Tool

•  What is its role:

It is an analytical tool for content marketing that enables you to measure the effectiveness of your campaign based on factors such as results, impressions, and actions. Spredfast also has a fantastic benchmarking feature that can compare multiple campaigns against each other. Request a demo to get the free version.

• Price:

The demo is free.

Email Marketing Tools:

18- PutsMail Tool

•  What is its role:

Do you want to see what your email will look like once it is received in the inbox? Instead of sending endless test emails to yourself, use PutsMail to see an immediate, practical preview of your next campaign.

• Price:

A free tool.

19- FreshMail Tool

•  What is its role:

Are you looking for simplified email templates that look unique and creative? FreshMail is one of the best options. Pick what suits your online marketing and how to market a product from hundreds of fonts, buttons, media blocks, content sections, images, and much more.

• Price:

+$14/month, with a 30-day free trial.

20- Constant Contact Tool

•  What is its role:

Constant Contact is one of the outstanding email service providers because it is beginner-friendly and offers quick and easy setups.

Using Constant Contact, you can send personalized welcome, birthday, and anniversary emails for your online marketing. You can also set up a scheduled series of emails to keep your audience engaged.

• Price:

A free trial for one month, with paid plans starting at $20 per month.

Conclusion:

There are a lot of marketing tools in e-commerce—you will find nearly 62 tools for email marketing automation, you just have to choose among them. There are also about a trillion different advertising tools, and at least as many tools for selling and page management.

It gets overwhelming and confusing after a while!

For this reason, we searched for the best e-commerce tools on the market and selected the top 20 tools for you by looking at the most-reviewed apps, dividing them into three main parts:

• Marketing tools on social media platforms.

• Search engine marketing tools.

• Email marketing tools.

All you need to do now is choose the tools you need and start testing them.

Tell us about your experience, have you used any of these tools before? If you have a recommendation for an outstanding tool you have used, do not hesitate to suggest it in the comments.