If you are looking for marketing phrases to attract customers, you first need to ask yourself (why?). Why is it important to use resonant and influential phrases in how to market a product and your services? And on what basis can you say that a phrase is among the marketing phrases to attract customers and actually has the ability to influence their purchasing decisions? 

By using marketing phrases to attract customers in product descriptions and their marketing; marketing phrases tend to guide customers toward the benefits of the product. When invested professionally, targeted and based on customers' psychological needs, they can strike a sensitive chord with potential customers and influence purchase decisions.

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How do we think? How are we influenced?

Researchers asked a group of people whether they would choose to undergo surgery if the survival rate was 90%. The other half were asked if they would choose surgery given a 10% chance of death. The surprising result was as follows:

More people were welcoming and happy to undergo the surgery due to the positive framing and the high chance of survival, even though both pieces of information are mathematically identical.

This is linked to a core concept in psychological makeup, which is a strong bias towards things that appear more positive. We can leverage this to innovate so you can attract more attention to your brand with a simple step. There are also several other influences we will touch upon below, with appropriate examples showing how to leverage them properly.

An Overview of Framing

Framing deals with how we make different decisions depending on how information is presented to us. When we make a decision, a whole set of factors play a role in our choices, whether consciously or unconsciously. In fact, the reason framing has such a powerful influence is that our brains take mental shortcuts using relative comparisons rather than absolute judgments. This means we know if something is hotter or colder than before, but no one can lick their finger and hold it up on a warm day and say:

"Oh, the temperature is 26°C!“; therefore, a comparison must be made with something already seen or experienced, and this is what we can achieve when formulating marketing phrases to attract customers.

Examples |

Life-enhancing phrases

• Makes your life better.

• For a more beautiful experience.

• Makes it easier for you.

• Simple and within reach. 

• Enhances your beauty.

Phrases with real promises

• With us, you feel the difference.

• Real results.

• Perfect from start to finish.

• Try it yourself and feel the difference.

How we are influenced by DESCRIPTIVE NORMS 

Simply put, the way others behave significantly influences our subsequent behavior. Psychologically, these factors influencing our behavior are referred to as descriptive norms, and they can be leveraged when writing marketing phrases to attract customers. 

Experiment | Psychologists in the United States decided to test the effects of descriptive norms by seeing if they could prompt more people to reuse their hotel towels. They tested both a descriptive norm message and an environmental message. The environmental message read along the lines of "Help save the environment, please reuse your towels," while the descriptive norm message stated that "75% of people who stayed at this hotel reused their towels at least once during their stay." Surprisingly, the descriptive norm message outperformed the environmental message in influence level. However, when people were casually asked which message they believed would change their behavior, they prioritized the environmental one over the descriptive norm.

Examples |

Aesthetic descriptive phrases

• 90% of customers enjoyed immediate results after using the product. 

• Customers who tried the product described it as beautiful in its simplicity.

• A product inspired by ... and impressed fashion lovers.

The influence of SOCIAL NORMS

Most of us don't like to think that others influence our decision-making. The truth is that our automatic brains (System 1 thinking) are constantly adjusting our behaviors according to what we believe others are doing. Don't worry! Herd mentality and conforming to group standards are highly positive for your survival in various situations, and you have likely relied on this in your past experiences like most humans. The time has come to leverage it in writing marketing phrases to attract customers.

Examples |

• Recommended by experts.

• Customers' first choice.

Does SCARCITY manipulate us?

People value things more when they believe they are scarce. When there is a limited or scarce resource and high demand, people are more willing to pay premium prices for the product or service, which can be leveraged in writing marketing phrases to attract customers.

There are a number of ways people use scarcity techniques to increase sales online. Some examples you might be familiar with include seasonal events, special collaborations, clearance sales, and others.

This works even if the scarce resource is not actually rare. The diamond industry uses scarcity to maintain a high desire for diamonds. Although about 135 million carats are mined annually, much of it is stockpiled in order to maintain prices and perceptions of scarcity at all-time highs.

Examples |

• Exclusive.

• Limited edition.

• Seasonal edition.

• (Only a few) left in stock.

Leveraging FOMO (Fear Of Missing Out)

One way to encourage customers to buy products is to imply that if they don't buy them now, they might not get another chance. The perceived fear of missing out is particularly motivating because we naturally hate losing; we find it twice as painful as gains are pleasurable, so suggesting that something is in short supply makes us want it more. In addition, placing a limit on the quantity people can buy increases the likelihood of purchasing more of the item, which is a highly effective method in writing marketing phrases to attract customers.

Examples |

• Hurry before stock runs out.

• Last chance.

• You don't want to miss / can't miss this.

• For a limited time only.

• Offer ends soon.

• The offer is ending soon.

• These are exceptional offers, don't miss the chance.

Make the customer feel special

One of the winning cards is to make the customer feel important. The more unique they feel - whether through product quality or communicative behavior - the more their loyalty is enhanced. You can leverage this effective influence in writing marketing phrases to attract customers.

Phrases that enhance uniqueness and personalization

• Special discount for our customers.

• Huge discounts for the first ten subscribers.

• We feature the finest materials and products.

• We created these products specifically for you to adorn yourself with.

• Because you deserve the best.