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Smart Trade Accelerator
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Join the first cohort of Salla Next · Application deadline: July xx, 2026
The Age of Agents
Commerce driven by intelligence… what could you build?
We are looking for products that make intelligence part of every step in buying and selling.
Personal shopper for the client
Connect the customer with the right product at the right moment.
Customer service that resolves and closes
Understand the customer, solve their problem, and execute what is required without delay.
Content that writes itself
Descriptions, images, and ready-to-use pages for both the merchant and the customer.
Virtual Store Manager
An agent that plans, executes, and captures growth opportunities on behalf of the merchant.
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+17,000,000
A client in Saudi Arabia and around the world
8 weeks
From product development to the first customers
+68,000
Merchants from various commercial sectors
Why build with us
If you have a strong product, Salla Next helps you deliver it to the right place and to the right people.
We look for pioneers who build
We love to work with people who innovate products that simplify the experience for both the merchant and the customer.
We believe in early partnership
We support authentic product owners in their journey of growth and expansion.
We know the market and its people
We open its doors for you, pave your way, and connect you with real merchants and customers.
"Powered by Salla" stamp
We give your product credibility and a stronger presence in front of the merchant from the very first moment.
Investment proportional to achievement
If your product proves its value in the market, we will discuss the next step with you.
A partnership that fits your stage
Investment, partnership, or
acquisition, we choose the most
suitable format for your product.
We connect you with merchants who need your product
We match you with the merchants closest to your idea, and open the door for you to experience with them from day one.
We build for big ideas
Your idea doesn't stop at the platform's limits, nor at the boundaries of what exists.
Do not start from scratch.
Everything you need is there.
Free sales channel, automated marketing, and support
live for the new merchant.
More than just an accelerator
Ready-made architecture for agents
Direct access to the catalog, orders, and payments via APIs that are ready to read and execute.
Application Stages
Submit application
Notification of your evaluation result
Review order
If you are accepted, we will contact you to complete the legal procedures.
Evaluation
Committee
Start the incubation phase
Swiply has transitioned to Salla Ads
We acquired Swipely and worked with its founders to integrate it into Salla as an advertising tool serving thousands of merchants. Today, it is recognized as one of the fastest-growing marketing solutions on the platform.
Success Stories
A new deal is coming!
We are currently working on a second partnership/acquisition with a different product — the announcement is very soon. Our next partner could be you..
Soon
Apply now
What does "intelligence-led trade" mean?
Simply put: AI agents working in commerce. For the merchant, they manage their store, and for the customer, they buy on their behalf. This is the topic of the first batch.
My products are AI, but not exactly agents, should I still apply?
Yes — smart categories and quick search make operation easier and more accurate, no matter how many products you have.
Why should I pitch to you instead of growing on my own?
The hardest part of any product is reach. Salla opens the door for you to reach more than 68,000 merchants from day one, instead of years spent building it on your own.
Are you going to take my product or a share of it?
We are a business partner that walks with you, and depending on your product and its stage, we offer: partnership, integration, or acquisition. Everything is agreed upon together, and with complete clarity from the start.
My product is not finished yet, should I still apply?
Already have a product that works, even with just your first few customers? Come join us. Still just an idea? We love your enthusiasm, but wait for us a bit until your product is ready for us to try.
When will I get a response?
Already have a product that works, even with just your first few customers? Come join us. Still just an idea? We love your enthusiasm, but wait for us a bit until your product is ready for us to try.
I don't have a profile or a formal offer.
It's fine. Show us a working demo or a link to try out; a working product speaks for itself.
Submission Form
*
Your name
Introduces yourself with your full name
*
Enter your email
*
Product or Company Name
The name under which your product is presented
(Optional)
Phone number
05xxxxxxxx
*
Website link or pitch deck
A link to help us get to know your product
*
Where are you located now?
Idea
Prototype
Working product
*
What are you building?
In detail, what exactly do you do? And how do you use it?
*
Why do you think it aligns with Salla?
Write, sometimes it's simple, but it matters (peace is survival)
(Optional)
Are you planning to raise funding? Thinking about a partnership? Or an acquisition?
Apply now
