From a complex points program to a smart customer wallet

Dar Al Amiraat store started with a simple idea: to sell high-quality care products and certain medical cosmetic products. Today, it uses Salla's smart tools to turn its regular customers into loyal, returning shoppers.

قصة نجاح

From a complex points program to a smart customer wallet

"If you haven't used the customer wallet yet, I advise you to start using it, because it has made a huge positive difference in my business."

“

Dar Al Amirat Store Spokesperson

—

"If you haven't used the customer wallet yet, I advise you to start using it, because it has made a huge positive difference in my business."

“

Dar Al Amirat Store Spokesperson

—

600%
نمو المبيعات
من موسم لآخر
600%
نمو المبيعات
من موسم لآخر
600%
نمو المبيعات
من موسم لآخر

The average basket value increased from 250 SAR to 280 SAR

Increase conversion rate to 25% with a noticeable increase in repeat purchases

High rate of wallet usage by customers

The challenge

Before using the customer wallet, the Dar Al-Amirat store relied on a traditional loyalty points program. However, this program faced several challenges

The point calculation mechanism was complex and unclear to customers
Using the codes was complex and impractical
Compensation and refund processes were neither straightforward nor easy

The challenge

Before using the customer wallet, the Dar Al-Amirat store relied on a traditional loyalty points program. However, this program faced several challenges

The point calculation mechanism was complex and unclear to customers
Using the codes was complex and impractical
Compensation and refund processes were neither straightforward nor easy

The solution

Dar Al Ameerat learned from the challenges. On Salla, it started using the customer wallet (cashback) as a direct and smart alternative to the traditional points program. It focused on clarity and speed instead of complexity.

Replacing the complex points system with a clear and easy-to-understand cash balance
Providing a direct and instant balance within the customer's wallet without delay
Enabling the customer to use the balance easily and quickly
Simplifying and streamlining the entire customer experience

The solution

Replacing the complex points system with a clear and easy-to-understand cash balance
Providing a direct and instant balance within the customer's wallet without delay
Enabling the customer to use the balance easily and quickly
Simplifying and streamlining the entire customer experience

Salla tools that made a difference

Dar Al-Amiraat used a set of Salla tools to build customer loyalty and increase the repurchase rate:

Customer Wallet (Cashback)

After using the customer wallet, refund processes became faster, clearer, and without any delay, which motivated the customer to return and purchase again.

The average shopping cart value increased from 250 to 280 SAR, and the conversion rate rose to 25%, with a noticeable increase in purchase frequency due to the ease of using the balance within the wallet.

Salla tools that made a difference

Dar Al-Amiraat used a set of Salla tools to build customer loyalty and increase the repurchase rate:

Customer Wallet (Cashback)

After using the customer wallet, refund processes became faster, clearer, and without any delay, which motivated the customer to return and purchase again.