قصة نجاح
From store number 24 in Salla to a 100x return on Salla ads
Ruby Jewelry Store is one of the very first stores on Salla, specializing in gold, silver, and platinum alloy bars and coins.
قصة نجاح
From store number 24 in Salla to a 100x return on Salla ads
Ruby Jewelry Store is one of the very first stores on Salla, specializing in gold, silver, and platinum alloy bars and coins.
"Salla is the Google of America, and the rest of the platforms are just the other small companies"
“
“
Ruby Jewelry Founder
،
Abdulaziz Shamsuddin
—
"Salla is the Google of America, and the rest of the platforms are just the other small companies"
“
“
Ruby Jewelry Founder
،
Abdulaziz Shamsuddin
—
600%
نمو المبيعات
من موسم لآخر
600%
نمو المبيعات
من موسم لآخر
600%
نمو المبيعات
من موسم لآخر
Return on Salla Ads
100 times
The impact of marketing from the first month
10-fold
Store number in Salla
24
The challenge
Transformation in Marketing Strategy
Before Salla Ads, the store was working with an external marketing agency and faced several challenges:
• Excessive reports and distracting figures from multiple platforms
• The need for multiple payment cards (Snap, Meta, TikTok, Google)
• Difficulty monitoring all platforms
• Content in non-Saudi dialects
The challenge
Transformation in Marketing Strategy
Before Salla Ads, the store was working with an external marketing agency and faced several challenges:
• Excessive reports and distracting figures from multiple platforms
• The need for multiple payment cards (Snap, Meta, TikTok, Google)
• Difficulty monitoring all platforms
• Content in non-Saudi dialects
The solution
After Salla announcements
• Greater focus on short videos
• Greater reach to the target audience
• Amazing results from visual content
"Salla Ads is an excellent, simple, and smooth option. Those in charge of it guide the small merchant and the new merchant: Come on, my dear, make your posts like this, turn right, turn left."
The solution
After Salla announcements
• Greater focus on short videos
• Greater reach to the target audience
• Amazing results from visual content
"Salla Ads is an excellent, simple, and smooth option. Those in charge of it guide the small merchant and the new merchant: Come on, my dear, make your posts like this, turn right, turn left."
Salla tools that made a difference
Ruby Jewelry uses a set of basket tools
1
Salla Ads
The main tool that achieved a 100x return on ad spend. It offers professional cinematic videos and direct support for merchants.
2
Ruby's first announcement
3
Abandoned Carts
4
Loyalty Points
5
Cashback (Wallet)
6
Salla Policies
Salla tools that made a difference
Ruby Jewelry uses a set of basket tools
1
Salla Ads
The main tool that achieved a 100x return on ad spend. It offers professional cinematic videos and direct support for merchants.
2
Ruby's first announcement
3
Abandoned Carts
4
Loyalty Points
5
Cashback (Wallet)
6
Salla Policies
Growth and Expansion
Exceptional return: 100x on Salla ads.
Integrated tools: from ads to abandoned carts and loyalty points.
Professional support: a team that guides and supports the merchant.
Visual content: cinematic videos that make the difference.
Ease of use: a simple and seamless platform.
Growth and Expansion
Exceptional return: 100x on Salla ads.
Integrated tools: from ads to abandoned carts and loyalty points.
Professional support: a team that guides and supports the merchant.
Visual content: cinematic videos that make the difference.
Ease of use: a simple and seamless platform.
The store is distinguished as the only one in Saudi Arabia that sells platinum
The store began its journey in 2012 as an offline store.
Then move on to e-commerce with Salla. After using Salla ads
The store achieved an amazing 100x return on advertising spend, and its sales multiplied 10 times from the very first month of marketing.
"To open a store means you are a grain of sand in the Empty Quarter desert—a beautiful and wonderful store, but absolutely no one will know about you; marketing is essential."
"Before marketing and after marketing, from the very first month, Wallah, it made a 10x difference for me (ten times)."
— Abdulaziz Shamsuddin - Founder of Ruby Jewelry
The store is distinguished as the only one in Saudi Arabia that sells platinum
The store began its journey in 2012 as an offline store.
Then move on to e-commerce with Salla. After using Salla ads
The store achieved an amazing 100x return on advertising spend, and its sales multiplied 10 times from the very first month of marketing.
"To open a store means you are a grain of sand in the Empty Quarter desert—a beautiful and wonderful store, but absolutely no one will know about you; marketing is essential."
"Before marketing and after marketing, from the very first month, Wallah, it made a 10x difference for me (ten times)."
— Abdulaziz Shamsuddin - Founder of Ruby Jewelry
Abdulaziz shares his experience with other platforms
"To be honest, the professional level that I've seen in Salla, I haven't found on any similar platform. I subscribed to competing platforms and regretted it."
If I want to open an email, I will go to Gmail; if I go to Hotmail, then I am old school. Salla is the same way and the same comparison.
"I love any tool developed by Salla. The parent operating company, when it develops a tool, knows its details best and is the most capable of solving its problems."
Abdulaziz shares his experience with other platforms
"To be honest, the professional level that I've seen in Salla, I haven't found on any similar platform. I subscribed to competing platforms and regretted it."
If I want to open an email, I will go to Gmail; if I go to Hotmail, then I am old school. Salla is the same way and the same comparison.
"I love any tool developed by Salla. The parent operating company, when it develops a tool, knows its details best and is the most capable of solving its problems."
ابدأ قصة نجاحك مع سلة
Available in
Saudi Arabia
United Arab Emirates
Resources and support
All rights reserved to Salla Holding Company © 2026
+966 9200 34002
Mecca, Saudi Arabia
info@salla.sa
Available in
Saudi Arabia
United Arab Emirates
Resources and support
All rights reserved to Salla Holding Company © 2026
+966 9200 34002
Mecca, Saudi Arabia
info@salla.sa
Available in
Saudi Arabia
United Arab Emirates
Resources and support
All rights reserved to Salla Holding Company © 2026
+966 9200 34002
Mecca, Saudi Arabia
info@salla.sa