قصة نجاح
How Salla became a strategic partner in launching the largest global gaming brand in the Kingdom
The Nintendo Saudi Store is the official store for Nintendo products in the Kingdom of Saudi Arabia, operated by AIC as the exclusive distributor for Nintendo in the region. The online store was established in April 2025 following a planning period that began in 2023, becoming the premier destination for Nintendo gaming enthusiasts in Saudi Arabia.
قصة نجاح
How Salla became a strategic partner in launching the largest global gaming brand in the Kingdom
The Nintendo Saudi Store is the official store for Nintendo products in the Kingdom of Saudi Arabia, operated by AIC as the exclusive distributor for Nintendo in the region. The online store was established in April 2025 following a planning period that began in 2023, becoming the premier destination for Nintendo gaming enthusiasts in Saudi Arabia.
"With Salla, we felt as though we had an army of tech experts helping us achieve our ambitions... The Salla team were wish-granters for us."
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“
AIC Mohamed Company
،
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"With Salla, we felt as though we had an army of tech experts helping us achieve our ambitions... The Salla team were wish-granters for us."
“
“
AIC Mohamed Company
،
—
600%
نمو المبيعات
من موسم لآخر
600%
نمو المبيعات
من موسم لآخر
600%
نمو المبيعات
من موسم لآخر
8 million
Total Sales
Launch Phase
12 million riyals
Total Sales
(After Eid)
33% one third of customers
Percentage of new customers
12,000 customers
The challenge
The company faced a clear challenge: traditional retailers do not support all Nintendo products.
After studying the experiences of other companies in the Saudi market, AIC chose the Salla platform for several core reasons. Sony's previous e-commerce experience was not successful, which made the company act with extreme caution in choosing the right platform.
Complementary products and exclusive editions like Amiibo and Game & Watch were not receiving much attention from merchants, depriving customers of access to them.
The challenge
The company faced a clear challenge: traditional retailers do not support all Nintendo products.
After studying the experiences of other companies in the Saudi market, AIC chose the Salla platform for several core reasons. Sony's previous e-commerce experience was not successful, which made the company act with extreme caution in choosing the right platform.
Complementary products and exclusive editions like Amiibo and Game & Watch were not receiving much attention from merchants, depriving customers of access to them.
The solution
The solution was to create an online store that guarantees
• Supporting all products, even those not supported by retailers
• Launching exclusive products directly to customers
• Delivering products on the official launch date (Street Date)
• Achieving clear monthly sales targets
Salla was not just an e-commerce platform, but a true strategic partner. Since the very first day, the team felt that Salla was part of their team and not an external service provider.
"Many suppliers say they see you as a strategic partner, but when it comes to execution, they fail. With Salla, the situation was completely different."
— Mohammed - AIC Company
The solution
The solution was to create an online store that guarantees
• Supporting all products, even those not supported by retailers
• Launching exclusive products directly to customers
• Delivering products on the official launch date (Street Date)
• Achieving clear monthly sales targets
Salla was not just an e-commerce platform, but a true strategic partner. Since the very first day, the team felt that Salla was part of their team and not an external service provider.
"Many suppliers say they see you as a strategic partner, but when it comes to execution, they fail. With Salla, the situation was completely different."
— Mohammed - AIC Company
Salla tools that made a difference
Nintendo used a set of basket tools
1
Pre-order (Pre-orders)
The pre-order feature was crucial to Nintendo's success. In the gaming world, launching products on their official release date (Street Date) is extremely critical. Salla developed this feature specifically to meet the store's needs, allowing customers to reserve products in advance and guarantee they receive them on launch day.
2
Out-of-the-box integrations
3
Continuous Technical Support
Salla tools that made a difference
Nintendo used a set of basket tools
1
Pre-order (Pre-orders)
The pre-order feature was crucial to Nintendo's success. In the gaming world, launching products on their official release date (Street Date) is extremely critical. Salla developed this feature specifically to meet the store's needs, allowing customers to reserve products in advance and guarantee they receive them on launch day.
2
Out-of-the-box integrations
3
Continuous Technical Support
Growth and Expansion
"In the launch phase alone, we exceeded 8 million riyals, and after the Eid period, we reached 12 million... and the effort to reach this number was not great, working with Salla was very easy."
AIC is the second-largest game distribution company in the Kingdom, holding exclusive distribution rights for Nintendo, Take Two, and Hori. The company's ambition is to establish Nintendo Arabia to cover the entire Middle East and North Africa region.
Growth and Expansion
"In the launch phase alone, we exceeded 8 million riyals, and after the Eid period, we reached 12 million... and the effort to reach this number was not great, working with Salla was very easy."
AIC is the second-largest game distribution company in the Kingdom, holding exclusive distribution rights for Nintendo, Take Two, and Hori. The company's ambition is to establish Nintendo Arabia to cover the entire Middle East and North Africa region.
Launch Experience: From Challenge to Success
The launch was a real challenge
The team started working on the website a few months before the product launch date. The goal was very ambitious, but the Salla team worked day and night to ensure a timely launch.
Most impressively, the team developed a pre-orders feature specifically for Nintendo, even though it did not previously exist on the platform. They also added custom restrictions preventing a customer from purchasing more than once a day to ensure fairness among all customers.
"The Salla team worked day and night with us to ensure the launch was on time... we felt they were part of our team from the very beginning."
— Mohamed - AIC Company
Launch Experience: From Challenge to Success
The launch was a real challenge
The team started working on the website a few months before the product launch date. The goal was very ambitious, but the Salla team worked day and night to ensure a timely launch.
Most impressively, the team developed a pre-orders feature specifically for Nintendo, even though it did not previously exist on the platform. They also added custom restrictions preventing a customer from purchasing more than once a day to ensure fairness among all customers.
"The Salla team worked day and night with us to ensure the launch was on time... we felt they were part of our team from the very beginning."
— Mohamed - AIC Company
Tips from Mohamed for merchants
"Salla is an excellent choice... the easiest way to save money from being wasted. A tried and proven method that works"
Salla is the easiest and fastest way to get started. A proven and successful platform, with continuous technical support, and ready-made integrations with everything you need.
"The Salla team is always there to support us... even on weekends during Nintendo launches"
Tips from Mohamed for merchants
"Salla is an excellent choice... the easiest way to save money from being wasted. A tried and proven method that works"
Salla is the easiest and fastest way to get started. A proven and successful platform, with continuous technical support, and ready-made integrations with everything you need.
"The Salla team is always there to support us... even on weekends during Nintendo launches"
ابدأ قصة نجاحك مع سلة
Available in
Saudi Arabia
United Arab Emirates
Resources and support
All rights reserved to Salla Holding Company © 2026
+966 9200 34002
Mecca, Saudi Arabia
info@salla.sa
Available in
Saudi Arabia
United Arab Emirates
Resources and support
All rights reserved to Salla Holding Company © 2026
+966 9200 34002
Mecca, Saudi Arabia
info@salla.sa
Available in
Saudi Arabia
United Arab Emirates
Resources and support
All rights reserved to Salla Holding Company © 2026
+966 9200 34002
Mecca, Saudi Arabia
info@salla.sa