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Building a Successful Marketing Strategy on an Instagram Account

Although most business owners today realize the importance of social media marketing, even if they have to allocate the necessary time and resources for success, many of them still focus on it superficially, and in a way that is not at all suited to the current situation and level of competition.

If you belong to this category, you need to rethink your marketing strategy, especially if you are targeting teenagers and people in their early twenties. Your business goals must be focused on what your potential customers prefer in order to reach them faster, and it is preferable to focus your efforts on the channels where your target customers are present.

Numbers and statistics indicate that people love Instagram, especially when it comes to shopping; hence, Instagram boasts more than one billion monthly active users and more than 500 million daily active users.

Basically, the name Instagram is inspired by the concept of love for taking pictures and capturing special moments. An Instagram account provides its users with a seamless way to share their lives with their circle of followers through a series of pictures. It is very simple: all you need is a quick snapshot and you have a digital memory and tools that make your photos last forever, which is why business owners prefer it too.

Why use Instagram in marketing?

For good reason, an Instagram account has become an essential element in the marketing strategy of many brands, especially in the e-commerce field; this is because it has a large and diverse audience that is happy to interact with brands, which has led to high engagement overall.

Case studies have clearly proven these benefits, finding that they can translate directly into sales and potential leads:

•  The platform has surpassed one billion active monthly users.

• 90% of users follow at least one brand on Instagram.

• 60% of these users say they have discovered new products or services through Instagram.

• At least 30% of Instagram users have purchased products they discovered on it.

• It is also clear that 65% of the best-performing Instagram posts feature products.

It seems clear now that people really enjoy using Instagram and following brands on it, as they enthusiastically discover the products they eventually purchase.

One must also look at Instagram's ongoing efforts to embrace e-commerce.

These include, for example:

• The excellent results achieved by Instagram ads.

•  Business profiles with more than 10,000 followers gaining "Swipe Up" links that can be added to Instagram Stories to drive traffic directly to the website, which was previously difficult to do.

• The launch of IGTV and the Instagram account, and the impressive results achieved by both during this short period.

• All of these features may not be as important as the launch of shoppable media, which now allows brands to tag products within a post. Through three clicks, the user can go directly to the purchase section, whether on the platform itself or your online store.

The platform continues to expand, making it more valuable to merchants and e-commerce companies, especially if you have products with strong visual appeal.

Today, an Instagram account has become a profitable marketing tool for businesses, especially brands operating in the e-commerce sector. From small stores to large conglomerates, every business owner can use Instagram to promote their products or services with the highest possible returns.

But you must have a strategy to attract sales and conversions using Instagram and the Instagram account. We will help you with this by providing an integrated guide on how to build a successful marketing strategy on Instagram for your online store, step-by-step, starting from the idea to building a successful account.

In this guide, we show you the 8 most powerful articles written about the best strategies for using Instagram in marketing, especially for online stores. You can start with them in order, or read each one separately, but you must read them all to get the maximum possible benefit.

The First Article: How to Build the Right Foundations to Drive Targeted Traffic and Sales Using Instagram

With every update to the Instagram algorithms, businesses were in dire need to keep up with this growth and exploit it, and it seems that Instagram will continue this impressive streak for much longer. Are you ready to adapt to any new update? How do you intend to maintain and grow your audience amidst fierce market competition?

Do not worry; all you need to survive is to build an Instagram account on solid foundations that are not affected by any changes, but rather support you in order to increase conversions on your online store and increase sales and profit. In this article, you will find a set of focused guidelines to take seriously to obtain a strong Instagram account capable of competing and doubling sales.

The Second Article: The Right Way to Design Suitable Images and Videos to Capture the Audience's Attention on Instagram

Today, and hands down, visual content occupies the peak of all social media platforms on the Instagram account, especially on Instagram, which is considered one of the strongest e-marketing platforms and the most effective in e-commerce, where users actively engage with brands, happily discover products, and often purchase them.

Are you ready to improve your visual content and stand out from the competition to get the most out of your brand? In this article, you will learn detailed information about using images and videos that attract the attention of the target audience and increase their conversion rate.

The Third Article: How to Build a Content Calendar Filled with Strong Content Ideas for Your Page

A content calendar is a schedule used by marketers, bloggers, publishers (such as Instagram Stories publishers), and businesses to manage the content they plan to produce, publish, or promote in order to control publishing across different media.

Since online marketing is built on content, if you do not have a strong content strategy, you will find it difficult to attract potential customers. An effective content strategy requires a well-planned editorial calendar for the content that will be produced and delivered to your potential customers through various channels, so you must know how to create a strong and flexible Content Calendar.

In this article, you will find everything you need to know about creating a professional Content Calendar step-by-step to help you improve your content strategy, organize it, and enhance audience engagement with it.

The Fourth Article: 10 Free Ways Used by Major Stores to Increase Their Followers on Instagram

Imagine, there are more than 500 million users on Instagram and IGTV who browse the app every day to watch Instagram videos , making it home to the most engaged audience among its competitors. Would you like to know how to increase your followers on Instagram? And how to do it the right way without paying huge sums or trying failed strategies?

In this article, you will learn how to use Instagram more effectively to get a huge number of real followers through 10 free, 100% effective methods if you implement them the right way. Even if you have a budget to support developing your account and bringing in more followers, you will find two excellent ways to do so at the end of the article.

The Fifth Article: How to Best Use Instagram Stories

Did you know that Instagram Stories grew by 1400% in the last five years alone? Although launched only a few years ago, they have made an amazing impact and achieved great success for online stores. If you are not using them to promote sales for your business, you are missing out on a great opportunity to improve engagement, build brand awareness, and increase sales!

With this growth, it is illogical not to include them in your marketing plan!

Therefore, in this article, you will find several effective ways to use Instagram Stories and marketing ads that will help you step-by-step build a strong brand, enable you to convert potential customers as well as increase sales, and here is some information about drop shipping that concerns every merchant.

The Sixth Article: 12 Strategic Steps to Double Your Sales on Instagram

According to Instagram statistics, 60% of its users rely on search to discover products; as a result, retailers and brands treat Instagram as one of the most important extensions of their online stores. What about you? Is your marketing strategy on Instagram already driving sales?

If your answer is no, and you work in e-commerce, it is time to make some improvements to your strategy. In this article, we have gathered for you the best 12 strategic steps that have helped us double our stores' sales.

The Seventh Article: 10 Strategies to Increase Visitors and Sales via Instagram

With the developments of the Instagram account, it has transformed from a simple photo-sharing app into a marketing machine, innovating exciting new strategies to convert its audience into visitors and buyers for online stores.

If you are struggling to direct visitors to your website or online store through your brand's account on Instagram, in this article you will find the best ways that have helped major brands and e-commerce stores increase traffic and sales through an Instagram account, and also learn about mechanisms to capitalize on the fear of missing out (FOMO).

Conclusion:

Over the past few years, Instagram has experienced tremendous growth, and it continues to amaze us. Therefore, when I see statistics on the number of Instagram account users and the number of brands achieving amazing profits from it, I cannot imagine that there are still online store owners who do not give their Instagram account the appropriate attention! How? While giant brands like AMAZON give it great attention, and are not satisfied with just creating one account, but establish several accounts in different languages so they can reach each region or country in the language and manner appropriate for their target audience.

You too should not miss the opportunity; build a strong presence for your brand on the scene by creating simpler and faster shopping experiences directly on Instagram, along with the wonderful features it dedicates to online store owners.

Now you have a comprehensive guide designed to help you build a strong and successful account, capable of bringing thousands of buyers and conversions to your site. What is stopping you now?!

Get started immediately, and do not forget to share your results with us.

The Importance of Facebook & Instagram Catalog for Promoting Your Online Store

A new meeting of the Salla platform merchant community with guest Eng. Ghazi Mohamed - Digital Marketing Engineer at Salla, in which he talks about using catalogs in digital marketing and the importance of Facebook & Instagram Catalog for promoting online store products, improving marketing performance, and increasing sales, in addition to how to activate Facebook & Instagram Catalog in your online store.

https://www.youtube.com/watch?v=0FsRBQMx6EY