Snapchat Business Extension
Connect your store to Snapchat and analyze your data
Boost your sales
Connect your store to Snapchat in one step and avoid wasting thousands of riyals on ineffective ads.
No apps, code, or complicated setup. Everything you need is built into Salla, with a direct connection to Snapchat that helps your campaigns perform faster.
Sign in to your Snapchat account or create a new one during the same step.
Select your organization and ad account through Snapchat’s partner setup.
Choose an existing Pixel or create a new one with no complicated setup.
Your store data connects to Snapchat automatically, with no technical setup or manual work required.
CAPI + Pixel tracks every customer action, from viewing a product and adding it to the cart to payment and completed purchase.
Your catalog updates automatically. Salla creates it for you and keeps it synced with all your products.
Connection steps
1
Connect your store
Go to your Salla dashboard, then Marketing → Tracking Tools → Snapchat, and click “Connect your account.”
2
Create or connect a Snapchat business account
Create a business account or connect an existing Snapchat for Business account. Make sure you have an active Snapchat user account.
3
Automatic Pixel and Catalog connection
Your store automatically connects to the Pixel and Catalog linked to your Snapchat account.
Every second counts—more data, more sales.
Don’t miss out—connect your store today before launching your campaign.
Do I need to remove the previous Snapchat apps before connecting?
No. Once you connect your account through the new Snapchat extension, the system will automatically recognize your existing account and use the linked organization and Pixel—no action needed from you.
How can I confirm the connection is working?
Allow 24–48 hours for the data to sync. Then sign in to Snapchat Ads Manager, go to Events Manager, and confirm that events such as PageView, AddToCart, and Purchase are being tracked through the Pixel and CAPI.
Which events does Salla send to Snapchat?
Salla automatically sends key store events to Snapchat, including product views, add-to-cart actions, checkout starts, completed purchases, and other relevant customer behaviors to improve targeting and conversion performance.
What happens to my Snapchat catalogue?
When you connect your account, a Snapchat catalogue is created automatically, linked directly to your Salla store, and updated daily without any manual work.
How often is the catalogue feed updated?
The catalogue updates automatically once a day, keeping your product information accurate and up to date.
Who can use this feature?
It is available to all merchants, regardless of their plan. Activating it early helps collect more data on customer actions and buying behaviour, improving future ad targeting.
Are there any fees for using this feature?
Not at all. The feature is completely free and was developed by Salla and Snapchat to give every merchant a simple, effective marketing integration.
