TikTok Business Extension
Launch campaigns directly from your store with Salla Ads and unlock additional benefits.
Once your store is connected, everything happens automatically.
Everything you need is now in Salla, with a direct TikTok connection that helps your campaigns perform faster.
Sign in to your TikTok account or create a new one during the same step.
Select your organization and ad account through TikTok’s partner setup.
Choose an existing Pixel or create a new one with no complicated setup.
Your store data is automatically sent to TikTok, with no manual uploads or work required.
CAPI + Pixel track every customer action, from viewing a product and adding it to the cart to checkout and completed purchase.
Your catalogue updates automatically. Salla creates it and keeps it synced with all your products.
Connection steps
1
Connect your store
From your Salla dashboard, go to Marketing → Tracking Tools → TikTok, then select “Connect your account.”
2
Create or connect a TikTok business account
Create a TikTok for Business account or connect an existing one. Make sure you have an active TikTok user account.
3
Automatic Pixel and catalogue connection
Your store automatically connects to the Pixel and catalogue linked to your TikTok account.
Every second brings more data and more sales.
Don’t miss out—connect your store before launching your campaign.
Do I need to remove any previous TikTok apps before connecting?
Once you connect your account through the new TikTok extension, the system will automatically recognise your existing account and use the linked organisation and Pixel—no action is required from you.
How can I confirm the connection is working?
Allow 24–48 hours for the data to sync. Then sign in to TikTok Ads Manager, go to Events Manager, and confirm that activity data is appearing correctly.
Which events does Salla send to TikTok?
Salla automatically sends your store's key events to TikTok, including: • Product views • Add to cart • Initiate checkout • Purchase completion In addition to other relevant user behaviors to improve targeting and conversion performance.
What happens to my TikTok catalogue?
When you connect your account, a TikTok catalogue is created automatically, linked directly to your Salla store, and updated daily without any manual work.
How often is the catalogue feed updated?
The catalogue updates automatically once a day, keeping your product information accurate and up to date.
Who can use this feature?
It is available to all Salla merchants, regardless of plan. Activating it early helps collect more event and purchasing data, improving future ad targeting.
Are there any fees for using this feature?
Not at all. The feature is completely free and was developed by Salla and TikTok to provide every merchant with a simple, effective marketing integration.
